Brand Identity and Packaging
The Client:Conceptual Design
The Design:Grand River Brewing targets beer drinkers who view beer drinking as an art, much like wine connoisseurs. The water that Grand River Brewing uses is hard, much hard than Creemores of the City of Guelph. This extra amount of calcium and magnesium in the water allows Grand River Brewing to brew beer that has a dry finishes and minimal hop aroma. The current branding needed a refresh and a brand that could compete with the highly competitive craft beer market. By simplifying the logo and colour palette, the new brand is more modern and sleek. The redesign highlights these unique traits by using an unusual label white the bottles have a rugged feel of the original packaging.
This was a conceptual project and no money was made. Grand River Brewing was simply used as an inspiration.
