Integrating Retail into the Sound Transit Experience Report

Client

Sound Transit (via Hatch)

Sound Transit is a public transit agency serving the Puget Sound region in Washington State, focusing on providing safe, reliable, and sustainable transportation solutions.

Services

Report Design, Data Visualization, Visual Storytelling, Typography and Layout Design

Project Scope
Transforming Data Into Strategy: Sound Transit’s Retail Integration Report

This project supported Sound Transit’s efforts to determine the best use of surplus lands around a new underground light rail station. The report served as a key component of a broader real estate strategy, synthesizing financial data and triple-bottom-line analyses into a format that was both visually engaging and easy to navigate.

The design emphasized a clear typographic hierarchy, cohesive colour coding, and intuitive data visualizations to guide readers through the report's complex findings. By presenting dense technical information as a digestible and visually compelling narrative, the design bridged the gap between technical stakeholders and the general public, ensuring accessibility and alignment across all audiences.

Integrating Retail into the Sound Transit Experience Report

Client

Sound Transit (via Hatch)

Sound Transit is a public transit agency serving the Puget Sound region in Washington State, focusing on providing safe, reliable, and sustainable transportation solutions.

Services

Report Design, Data Visualization, Visual Storytelling, Typography and Layout Design

Project Scope
Transforming Data Into Strategy: Sound Transit’s Retail Integration Report

This project supported Sound Transit’s efforts to determine the best use of surplus lands around a new underground light rail station. The report served as a key component of a broader real estate strategy, synthesizing financial data and triple-bottom-line analyses into a format that was both visually engaging and easy to navigate.

The design emphasized a clear typographic hierarchy, cohesive colour coding, and intuitive data visualizations to guide readers through the report's complex findings. By presenting dense technical information as a digestible and visually compelling narrative, the design bridged the gap between technical stakeholders and the general public, ensuring accessibility and alignment across all audiences.

Integrating Retail into the Sound Transit Experience Report

Client

Sound Transit (via Hatch)

Sound Transit is a public transit agency serving the Puget Sound region in Washington State, focusing on providing safe, reliable, and sustainable transportation solutions.

Services

Report Design, Data Visualization, Visual Storytelling, Typography and Layout Design

Project Scope
Transforming Data Into Strategy: Sound Transit’s Retail Integration Report

This project supported Sound Transit’s efforts to determine the best use of surplus lands around a new underground light rail station. The report served as a key component of a broader real estate strategy, synthesizing financial data and triple-bottom-line analyses into a format that was both visually engaging and easy to navigate.

The design emphasized a clear typographic hierarchy, cohesive colour coding, and intuitive data visualizations to guide readers through the report's complex findings. By presenting dense technical information as a digestible and visually compelling narrative, the design bridged the gap between technical stakeholders and the general public, ensuring accessibility and alignment across all audiences.