Barrow, South Lakeland, and Lancaster Councils (Via Hatch)

Barrow, South Lakeland, and Lancaster are adjacent UK authorities seeking to develop a shared economic strategy to attract investment from the UK Central Government.

Logo Design, Report Design, Infographic Design, Typography, Layout Strategy

Hatch commissioned the creation of an economic strategy to help Barrow, South Lakeland, and Lancaster secure investment from the UK Central Government. The project involved designing a logo that symbolized the shared geographic identity of the three authorities, emphasizing their common vision for prosperity and resilience. The final report incorporated strategic economic data, using infographics and clear design principles to guide the reader through the complex information. Collaborating closely with the project team, I ensured the design conveyed the strategy’s key points while being engaging and accessible. The layout emphasized clear typographic hierarchy and visual flow, helping local authorities and potential investors engage meaningfully with the content. This design approach played a crucial role in aligning stakeholders around the strategic goals for growth and resilience in the Bay area.