Breckland Council (via Hatch)

Breckland Council collaborated with Hatch and We Made That to develop comprehensive Town Delivery Plans for five towns: Dereham, Attleborough, Swaffham, Thetford, and Watton.

Document Design, Iconography, Illustration, Data Visualization

Breckland Council’s Town Delivery Plans were developed to be both actionable and accessible, based on comprehensive community feedback and the latest data. My design focused on creating a visually engaging, user-friendly document that could serve as a practical tool for diverse stakeholders. Each town’s plan was organized with colour-coded sections for clarity, complemented by simplified graphics that made complex information easy to digest. To add a unique and personal touch, I incorporated hand-drawn illustrations of each town centre, reinforcing the community-focused aspect of the project. This design strategy ensured that the documents were not only visually cohesive but also intuitive to navigate, allowing stakeholders to quickly understand and act on the content. The designs were consistently applied across the suite of five documents, creating a unified, professional visual identity for Breckland Council’s plans.