The Canadian Association for Conservation of Cultural Property (CAC-ACCR)

The Canadian Association for Conservation of Cultural Property (CAC-ACCR) is a non-profit organization dedicated to the responsible preservation of cultural property.

Logo Redesign, Branding, Bilingual Marketing Collateral, Annual Publication Design

The rebranding of CAC-ACCR involved a complete redesign of their logo to reflect the intricate and delicate nature of conservation work. The new logo features fragmented shards of colour enclosed within a circle, symbolizing the interconnected and supportive community of CAC-ACCR. This design embodies the challenges and fragility that conservators face when preserving invaluable cultural treasures. Along with the logo, I developed a full suite of bilingual marketing materials and annual publications that were both visually compelling and informative. The goal was to ensure that CAC-ACCR’s message of conservation was clear, impactful, and accessible to a wide Canadian audience. This project was essential in supporting the organization’s mission to raise awareness about the importance of preserving Canada’s cultural legacy.